Since no one reads this blog I shall make use of this to practice my MBA skills...So first chapter is marketing...
So according to this book...there are 7 steps in creating a marketing strategy.
1) Consumer analysis
2) market analysis
3) Competition analysis
4) Distribution
5) marketing mix
6) Econs
7) and revision...
so I suppose we could start from consumer analysis then...
So what is the need or use of a perfect man product?
Companionship, reliable, efficient, long-lasting, durable, compatible.
Who will obtain the product and who will use the product?
well since its an end product, I suppose the obtainer and the user is the same.
Ok involvement and all i guess can skip for now..lets move on to
demographic segmentation
Age - Young hehe prolly users between 18-24
Sex - Female
Income - I guess not really relevant
Martial Status - Singles required lol
Family Life Cycle - empty nesters or mate hunters lol
Education/Occupation - more matured the better but naive is okay as well
Ethnicity,religion, race: Asian, anything, Chinese or mixed.
haha dem this looks more like a dating recruitment than an analysis lol
Next up Marketing Analysis!
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