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Monday, February 08, 2010

First MBA Class - Innovation Management

The first Class of my MBA Wednesday 27th Jan 2010 held from 630 - 900pm ( We ended early this time). I noticed that quite a number of the students were full time students and that only a handful (Including myself) that were part time first semesters.

Veterans spoke freely and confidently from various backgrounds. R&D, Business, Law, accounting, Engineering. There were those with decades of experience but looked like teenagers.

Anyway my first class was on 'Innovation management', the lecturer, Dr.Rosniwati seem to do well as a moderator of the class, and i find that she was quite updated to the current affairs.

The class was more of an introduction; overview of the entire course. For this one, there will not be an exam, BUT there will be a group presentation as well as a 3000 short essay.

The Group presentation would be a 4-5 person group and would have to be an Innovation Audit on any company of which i would suppose will determine if they are of a steady-state nature or a discontinuous/disruptive nature, or a good mixture of both?

As for the essay, it would be on our 2-cents of how we would recommend some improvement to the Innovation department of that particular company.

Many issues and examples were flying into the discussion including, Air Asia, Apple, somehow Viagra came in as well, Virgin, Nokia, Toyota; many of which had their unique take in the business world.

In this context, an innovation would be an upgrade/evolution of a particular product may it be incremental or radical and would have to have to contain an economical value.

i suppose the gist of the first class was to open the minds of the students to what innovations can effect an economy, various models of which many of the Fortune 500 are based on. Only 60% of those who made it sustained through the decade. And What analyzing and recommendations could effect the outcome of each particular company.

Innovations are sometimes to the extent of braining the innovation team right to the resorts and away from restriction for they understand that creativity blooms with freedom.

During the breakout session, the Dr. came up with a small exercise. On whose innovation would be the best and how to think out of the box. We made paper planes. And the best would obtain the best revenue.

Which would be the case in the open market with plenty of contenders.

As a homework our team requested to come up with a Team name.

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